There is no innovation and creativity without failure. Period.

Brene Brown

“There’s nothing to writing.  All you do is sit down at a typewriter and bleed”.
“There’s nothing to writing. All you do is sit down at a typewriter and bleed”.

Ernest Heminway

The real color comes with aging.
The real color comes with aging.

If I knew then what I know now!

Our Beginning…

Our Beginning

We started out 30+ years ago as “business friends.”

We took our relationship outside the workplace and started stopping for an occasional cocktail at night. Soon we started bringing other gal pals in and before long we had a gang of regular cohorts we would come to depend on for almost all of our emotional needs.

Husbands and boyfriends would come and go, but our gang of gal pals offered a consistent stability no one else could offer. We could sit in a restaurant talking and laughing and before long notice every one in the place was listening in.
A couple times a year we would travel someplace that offered a different venue of great food and drink. We knew more about each other than our respective husbands knew about us. Little things like; I always read a magazine from the back, I only eat one thing at a time or that time I went through a divorce, I went a bit crazy.

We always had a partner in crime and through the years we’ve all grown and changed. Our gang of girls has been whittled down to a few, but the ones remaining are here for the duration. Each knowing things about our successes and failures and willing to accept them.
We’re much wiser than we used to be, both individually and collectively. As we are all spread around the country now looking for other friends, the one thing we can acknowledge is we wish we had known then what we know now.

And now we’re back to business! We created 

If you’d like to know a little about each of us just click on our pictures

Barbara Coleman
Lee Aldrich

What we can offer you

Website Development

No Worries Add-Ons

Writers for Hire

The Writer’s Desk

Keep scrolling to check out The Reading Room

Why Choose Us

Together we have a very particular set of skills
Aldrich has been in advertising for a lifetime... Coleman has been in Marketing for a lifetime.........
We have experience in getting a high end look for low cost
20 years of nonprofit marketing!  We know how to achieve a high end look with a small budget.......
Our Connections Are YOUR Connections
We're keeping it real... Real Small.  Over the years we've met and worked with some amazing people.
We’re So Much More Than Developers.
We won't speak in "tech" talk. We'll start with the "WHY" of what you need.  Our focus is you!
We’re Not Afraid To Start Small
You don't have to throw a lot of money at us to get your website. We can get you online affordably. ...
You Can Look Over Our Shoulder
You'll be able to watch the progress of your website online!  There's no smoke and mirrors here... -

middleSage by the Numbers

Years of Experience
Number of Moves Across Country
Visitors at middleSage this month
Cups of Coffee

news you can use


news you can always use

middleSage news

The Reading Room

Fat Tuesday & The Critical 1 Year Anniversary
February 13, 2018
It’s funny how the Easter calendar works. I could look up how Fat Tuesday, Ash Wednesday and Easter are determined - I think it has something to do with the moo
The Sure Thing
July 21, 2017
The Sure Thing Todd would have to send her a text. Giving her a call meant he would have to go one-on-one and explain why he had to work late again and give he...
The Good, The Bad & Life In-Between
July 10, 2017
It’s been a rough 9 months. In late September our dog Wilson was diagnosed with cancer and we had to put him to sleep. Two weeks later my hubby, Mark - partner,
Writing (is) My Life
March 6, 2017
Writing (is) My Life By Liat Shaked, A grown up woman, who loves to read between the lines. A hopeful Feminist, who wishes for peace, but not prepared for war...
The Power of a Smile…
January 23, 2017
Fleeting moments that last, The Power of a Smile... Ever think about the power of a smile? How one seemingly small act can have a lasting and positive effect? ...
She Pinched Me…I Pinched Her Back
January 17, 2017
She Pinched Me...I Pinched Her Back We don’t realize it, but in a moment, our beliefs, our thinking about things and with that shift in thinking, our future li
I’ll never forget the moment…
January 3, 2017
I'll never forget the moment. Actually, a series of moments, like a video in slow motion. It forever changed my life in ways unimaginable to me before. It fore...
Connecting with Strangers…it’s good for the soul
December 20, 2016
It was a very ordinary day. In just a few short days it would be Christmas and I was working at the busiest store in town…it was shoulder to shoulder in the st
If Wishes Were Horses…
December 15, 2016
I said to somebody the other day that being straight-forward and outspoken is both my strength and weakness. I have learned, often the hard way, that I just can...
How to survive holiday shopping in 12 steps
December 5, 2016
Comfort & Joy doesn't exist in the same context as holiday shopping. Holiday Shopping... hell, just being out in public this time of year is stressful.  To

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